Full Job Description
Join Our Team as a Digital Content Strategist!
Are you a creative thinker with a passion for digital marketing? Do you have the skills to craft compelling content strategies that resonate with diverse audiences? If so, we invite you to join our dynamic team at one of Connecticut's leading tech companies, Amazon, right here in the vibrant city of Naugatuck!
About Us
Amazon is not just an online retailer; we are a global leader in customer-centric services powered by innovation and technology. With a commitment to delivering exceptional customer experiences, we empower our teams to think big and take bold actions. In our Naugatuck facility, we thrive on collaboration, creativity, and a forward-thinking mindset to redefine the shopping experience.
Your Role as Digital Content Strategist
As a Digital Content Strategist, you will play a pivotal role in shaping our brand's digital presence. You'll be responsible for developing and implementing content strategies that engage, inform, and drive customer action, enhancing our brand equity and customer loyalty. This is a unique opportunity to work alongside a talented team of marketers, designers, and content creators!
Key Responsibilities
- Develop comprehensive digital content strategies across various platforms to align with corporate goals and customer preferences.
- Conduct thorough market research to identify target audiences, trends, and emerging patterns affecting digital content consumption.
- Create and manage engaging content calendars, ensuring timely delivery and relevance in all published materials.
- Collaborate with cross-functional teams to design integrated campaigns that enhance visibility and engagement metrics.
- Analyze content performance metrics to assess effectiveness, providing actionable insights to fine-tune strategies.
- Continuously optimize content strategies through A/B testing, audience feedback, and trend analysis.
- Stay updated on industry trends, best practices in digital marketing, and competitive landscape to ensure Amazon remains at the forefront of digital innovation.
- Mentor junior team members, providing guidance on best practices in content creation, strategy development, and campaign execution.
What You Bring
The ideal candidate should possess a blend of creativity and analytical skills, with a proven track record in digital content strategy. Qualifications include:
- Bachelor's degree in Marketing, Communications, or a related field. A master's degree is a plus.
- 5+ years of experience in digital content strategy, preferably in a retail or e-commerce environment.
- Strong understanding of SEO, SEM, social media, and digital marketing principles.
- Exceptional writing and editing skills, with a keen eye for detail and ability to adapt tone and style for different audiences.
- Experience with content management systems (CMS), digital analytics tools, and marketing automation platforms.
- Proficiency in Google Analytics, SEO tools (like SEMrush, Moz), and social media management platforms.
- Demonstrated ability to lead projects across departments and effectively collaborate with team members.
- An innovative mindset with a passion for storytelling and creating memorable brand experiences.
Why Join Amazon Naugatuck?
At Amazon, we believe in investing in our employees and fostering an environment where creativity thrives. Here are just a few of the benefits you can expect when you join our team:
- Competitive salary and performance-based bonuses
- Comprehensive healthcare plans, including medical, dental, and vision
- Generous paid time off and flexible working arrangements
- 401(k) plan with company match and financial planning resources
- Opportunities for professional development, including training programs and workshops
- A dynamic work environment with passionate colleagues who champion innovation
- Exclusive employee discounts and perks at various local venues and establishments in Naugatuck
Ready to Take the Next Step?
If you are ready to lead the digital content strategy for one of the most recognizable brands in the world while enjoying all that Connecticut has to offer, we want to hear from you!
Amazon Naugatuck is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Take the leap and apply today to become our next Digital Content Strategist. Let’s create something amazing together!